| Sub Title | The Story of How Brand Beckham was Built |
| Specifications | 4 1/4" X 7 3/4"; 224; Paperback |
| List Price | | US$ 17.99 |  | |  |
|
About
the Book
Even in the twilight of his career, Brand
Beckham continues to
out-earn and out-shine most of his contemporaries. This
book
examines how he harnessed his skills and his fame to market
himself
in the same professional, disciplined way that a successful
company
markets its brands. By looking at the key choices Beckham
made,
brand expert Andy Milligan reveals the source of his
phenomenal
commercial success, and how it can be applied to brands of
your
own (soccer superstar and otherwise).
