| Specifications | 5 1/2" X 8 1/2"; 240 pages; Paperback |
| Author(s) | Rolf-Herbert Peters |
| List Price | | US$ 17.99 |  | |  |
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About
the Book
One of the top sports brands in the world
today, Puma is more than a maker of sportswear and shoes: it is a lifestyle
label and fashion icon. Through unprecedented access to Puma archives and
personalities, the author tells the extraordinary story of Puma’s rise in
the worlds of sport and fashion. It’s a story based on a quarrel between
two German brothers in the wake of World War II, which resulted in the creation
of two companies: Puma and Adidas, fierce rivals to this day.
